This week we've been an Exhibitor at TechCrunch50 and announced the First Public Beta of KallOut. The show has been great for KallOut which was virtually unknown before the show. Even though we weren't eligible to be one of the TechCrunch50 companies because we'd had some earlier press about KallOut, we were able to be Exhibitors in the DemoPit.
This format allowed us to show off KallOut to the attendees as they walked by the DemoPit on their way to and from the sessions. In between the sessions, there was a nice long break where folks could meander through and take a few minutes to hear about KallOut. The audience quality couldn't have been better with tons of press contacts (with color-coded badges for easy spotting :) ), BizDev folks from top Silicon Valley companies and lots of VCs as well (both east coast and west coast).
In addition, the panelists and experts were a who's who of Silicon Valley and the blog-o-sphere thought leaders. Someone who I hadn't met before but really impressed me was Mark Cuban. He spent the extra time to walk the entire line of DemoPit companies (probably more than 50) and took a minute or two at each table listening to the entrepreneurs and grokking what they did.
All in all, this was well-worth the price and we would highly recommend it for any startup that wanted to launch their company/product.
The proof of the pudding is in the eating, so we'll wait and see with regard to possible funding leads for KallOut but press articles, blog mentions and traffic to our site have already exceeded our expectations.